What do many businesses do that they need to avoid? Focus too narrowly on their competition. By focusing instead on three key elements, almost every business can surpass their competition. What are those key elements?
#1 - Who is your end-user and what problem do you solve for them? Add to this an assessment of how their current solution works and how yours provides some sort of superior outcome.
#2 - Who is your buyer? Who actually will write the PO and the check to secure your product or service? This group tends to have different needs or problems than the end user and you should make sure you understand and can answer for those needs (along with your "better mousetrap" pitch).
#3 - Who is the main influencer? There are the people that are often out of site at first glance. They have a quiet voice in meetings but behind the scenes can wield great power. Highlighting them and their desires or reluctance and you can remove another roadblock in your path.
#1 is the Emotional Buyer and #3 is the Rational Buyer (#2 is a unique blend of the two) and your job is to create both an emotional response with all three and provide the rational support needed to close the deal.
How to do this? This is the secret sauce - the unique blend of Sales Process and Marketing Storytelling that can help you stand out from your competition - and view them as a source of information but no longer a source of worry.
If you want to build a better narrative to help you stand out from the crowd then let's talk. It is amazing how good you could be if you had the best direction to grow.
Contact Information:
cespelien@gmail.com
(612) 845-0064
Together we can change the world - or at least your corner of it.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Minneapolis, Minnesota 55374, Us
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Keywords
- Marketing, Marketing Strategy, Company Strategy, Business Process, Planning, Pricing, Sales Operations, Consulting, Coaching, Branding.
- HQ
- Minneapolis, Minnesota
1201 Partners Questions
1201 Partners's LinkedIn profile is https://www.linkedin.com/company/1201-partners
1201 Partners has
1 employees.
View email and phone details for 1
employees at 1201 Partners.
1201 Partners's industry is
Retail
1201 Partners's top competitors are
Ffp,
Food Fleet,
Fripper's,
Savvy Hr Partner,
Triple Crown Nutrition,
Kradle.
1201 Partners's categories are Retail
1201 Partners's founding year is 2003
