Allée Germaine consists of Virtual Shopping Street, a B2C marketplace, and Virtual Showroom, a B2B marketplace. Fashion Politique's experience with F'OLITIQUE Magazine highlighted the appetite of consumers for well-crafted small and medium brands but also highlighted the lack of market infrastructure to enable such brands to reach a global audience. This led to the creation of Allée Germaine in 2012, which was designed not like a classical e-commerce website, but as a marketing platform with integrated e-commerce capabilities that enabled brands to sell directly to consumers via AG Virtual Shopping Street and directly to buyers via AG Virtual Showroom. AG Virtual Shopping Street was one of the first highly curated fashion and luxury marketplaces to portend the development of the direct-to-consumer business model. Its next evolution, currently under development, will feature an integrated AI-drive Virtual Stylist that will learn consumers' tastes and help style their looks, enabling an immersive and enjoyable shopping experience that will significantly drive sales and delight customers.
AG serves as a perfect solution for fashion and luxury brands to build direct relationships with consumers, especially in the post-COVID-19 period, when buyers’ budgets for placing orders from smaller brands have been cut off.
AG business model also offers various sustainability-oriented solutions, such as a Pre-order period on the website for the end-customers, that will help smaller brands to maintain their businesses as well as decrease overproduction.
AG is keen to implement 3D technologies to present products on the platforms. This strategy will allow brands to make sales online even easier if they don’t have a chance to produce and shoot physical samples.
The Alleé Germaine Virtual Showroom is an invitation-only website for buyers that facilitates wholesale transactions, enabling buyers to discover brands and manage the entire order placement process.
Company Details
- Founded
- -
- Address
- London, Gb
- Industry
- Retail Apparel And Fashion
- NAICS
-
Clothing and Clothing Accessories StoresClothing StoresShoe StoresMen's Clothing StoresWomen's Clothing StoresChildren's and Infants' Clothing StoresFamily Clothing StoresClothing Accessories StoresOther Clothing Stores
- Keywords
- Québec.
- HQ
- London
Allée Germaine Virtual Showroom Questions
Allée Germaine Virtual Showroom's LinkedIn profile is https://uk.linkedin.com/company/all%C3%A9e-germaine-virtual-showroom
Allée Germaine Virtual Showroom's industry is
Retail Apparel and Fashion
Allée Germaine Virtual Showroom's top competitors are
Parisemag.com,
My Stylist,
Ai-Based Startup Tess.,
Stylz,
Yovo - Ai Stylist,
Quebec.al,
Wishipping,
R.a.w Health2go,
Gymwolfpt Jersey,
Ariix Wellness Society.
Allée Germaine Virtual Showroom's categories are Retail Apparel and Fashion
Allée Germaine Virtual Showroom's founding year is 2012
