AMI London

A skincare brand formulated by a black woman with black and brown people in mind. OUR BELIEF Our motto is be kind to your skin. It should always be skin first. The more you are kind to your skin, the more it'll thank you for it. That is why we only use natural, uncomplicated ingredients in all of our products. You'll always know what’s in your product and why we use them. We never use toxic synthetic ingredients or hidden fillers. We’re also cruelty-free and vegan-friendly and we are about the environment so we take sustainability seriously as much as we can. SOCIAL CONTRIBUTION From reducing our overall packaging to investing in post-consumer recycled materials, we put sustainability at the core of everything we do. This is important to us as it reduces the ecological footprint of all the stages in the product's life-cycle. It helps both the producer and the consumer reduce their environmental impact that promotes green living that help to conserve energy and also to prevent air, water and noise pollution. They also prove to be good for the environment and also prevent human health from deterioration. WHAT MAKES US DIFFERENT? We passionately create well-considered products that improve skin through a careful balance of plant botanicals with essential vitamins, which is a direct result of real people practicing a functional approach to self-care.