CMO-level counsel on marketing strategy, integrated communications and digital transformation – with soft spot for global projects and tough marketing challenges.
An accomplished global brand-builder with deep expertise in integrated and digital marketing, I am passionate about culturally-sound strategies that grow business. My 20+ year career spans cultures and geographies, multinational Fortune 500 companies and small privately-owned organizations, agency and company-side roles, and over 10 iconic brands, including Coca Cola, LG Electronics, Colgate, Palmolive, Nicorette and Just for Men. Proven track-record of driving results and leading change in complex, matrixed organizations. Core verticals: CPG, health and beauty, men’s grooming, pharma, technology and non-for-profit.
EXPERTISE:
Strategic Brand Marketing
- Positioning, Transformation and Innovation.
- Marketing Strategy and Go-to-Market Plans.
- Global Marketing Management. Geographic Expansion.
- Culturally-nuanced Insights and Consumer Research.
- Consumer Journey and Path to Purchase.
- Strategic Brand Design and Packaging.
Integrated Communications. Digital Transformation, Agency Management
- Communications Strategies.
- Integrated Omni-channel Campaign Development and Management across traditional and digital channels, incl Social, Mobile, eCommerce.
- Global campaign management and operational oversight.
- Creative Development – from Idea to Execution.
- Content Strategies
- Digital capabilities overhaul and realignment.
Agency Management
- External Agency Relations
- In-House Agency Set-up and Management
Internal Capability Building. Workshops. Training
- On-Site Workshops and Training
- Company capability assessment
- Capability transformation road-map and deployment
Company Details
- Founded
- -
- Address
- Aross@annarossconsult.com, New York,new York,united States
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- annarossconsult.com
- Keywords
- Marketing Consulting, Brand Consulting, Advertising Consulting, Strategy Consulting, Global Marketing, Brand Strategy, Integrated Marketing, Digital Marketing, Social Marketing, Consumer Journey, Agency Relations, In House Agency, Content Marketing, Consumer Insights.
- HQ
- New York, New York
- Competitors
Anna Ross Consult Questions
Anna Ross Consult's website is annarossconsult.com
Anna Ross Consult's LinkedIn profile is https://www.linkedin.com/company/annarossconsult
Anna Ross Consult's industry is
Advertising Services
Anna Ross Consult's categories are Advertising Services
Anna Ross Consult's founding year is 2017
