" I feel it's vital as marketers ourselves, that we share and implement where needed, our mindset of the cross functional role we have to play - especially in helping sales overcome the biggest deal killer - buyer indecision & not leaving it to sales to hopefully figure it out alone mid sales funnel.
Quite often, us marketers are judged/renumerated on cost per sale/sale # - we have a massive role to play here that goes beyond demand/lead gen etc, with our skills in messaging & copy, working in true alignment with sales.
Vital we help make the distinction between customers wanting to stay where they are vs being indecisive. It's the latter inaction factor that kills most deals in the sales funnel. It's why I started Apricity. "
- Mark, Apricity, Q2 2023 -
With Apricity – companies can become more fluent in the language of their buyer, reducing indecision & optimising funnel conversion rates.
Apricity helps find the key by unpacking both the logical, numerical, analytical stuff (correlation) & the more emotive behavourial buyer psychology (causation), via a little bit of intensive theory, process creation and executing live customer questionnaires & digital sales rooms.
Marketers achieve the numbers they need, sales professionals unclog & accelerate their pipelines – as product, marketing, sales & the buyer are all aligned.
The desired outcome are buyers easily deciding, purchasing, becoming customers & remaining consumers.
Company Details
- Founded
- -
- Industry
- Marketing Services
- NAICS
-
Advertising, Public Relations, and Related ServicesAdvertising AgenciesMedia Buying AgenciesMedia RepresentativesOutdoor AdvertisingDirect Mail AdvertisingAdvertising Material Distribution ServicesOther Services Related to Advertising
- Website
- https://apricity.marketing
- Keywords
- Buyer Enablement.
Apricity Marketing Ltd Questions
Apricity Marketing Ltd's website is https://apricity.marketing
Apricity Marketing Ltd's LinkedIn profile is https://www.linkedin.com/company/apricity-marketing-ltd
Apricity Marketing Ltd's industry is
Marketing Services
Apricity Marketing Ltd's top competitors are
Minibar Products,
Flooencer,
Walmart Canada,
Zentrada Europe Gmbh & Co Kg Deutschland,
Chilldyne.
Apricity Marketing Ltd's categories are Marketing Services
Apricity Marketing Ltd's founding year is 2023
