Collective fiction (“Story”) is the most powerful tool by which to influence human group behavior. And as the foremost expert on human response to story, the ASPEN CENTER for CONSUMER SCIENCE helps marketing organizations improve ROI by leveraging its principles toward more compelling & persuasive messaging.
With more than 12,000 hours analyzing the moment-by-moment response of more than 500,000 consumers to more than 1,500 ads, the ASPEN CENTER has derived a set of first principles that make sense of various debates surrounding what makes creative work. These principles form the basis of the STORYTELLER suite of tools, focused on the continually sharpening, measuring & optimizing assets throughout the creative process, including:
• Brand Positioning
• Campaign Development,
• Ad Concept / Message Testing,
• Script Optimization,
• Production Advisory,
• Early Stage & Final Copy Ad Testing
Boasting a client team of highly accredited Social Scientists & former C-level executives, ASPEN CENTER is a premium research & consulting firm, behind the scenes of some of the world’s most famous brands & campaigns.
Reimagining the business of marketing as a study of people results in a more effective, but also a more authentic approach to brand marketing.
Aspen Center's unique approach has achieved award-winning success with numerous $1B+ brands over the last 15yrs, building world class solutions for Brand Turnarounds, Positioning/Repositioning, Creative Strategy & Evaluation. Storytelling & Advertising Excellence.
Company Details
Aspen Center For Consumer Science Questions
Aspen Center For Consumer Science's LinkedIn profile is https://www.linkedin.com/company/aspen-center-for-consumer-science
Aspen Center For Consumer Science has
2 employees.
View email and phone details for 2
employees at Aspen Center For Consumer Science.
Aspen Center For Consumer Science's industry is
Advertising Services
Aspen Center For Consumer Science's top competitors are
Matchstick Social,
Knowledgehound,
Iéseg Conseil Paris,
Sentient Decision Science,
Emi - Research Solutions,
The Rational Heart,
Zeera (Acquired By Hazel Health),
Wordibly,
Lateral Insights, Llc,
Churchill Franklin.
Aspen Center For Consumer Science's categories are Advertising Services
Aspen Center For Consumer Science's founding year is 2019
