Effective, Resourceful, Creative, and Reliable
My expansive work experiences as an executive in men’s, women’s and children’s apparel, footwear, outerwear and accessories are documented and recognized by leaders in the marketplace. I have managed diverse groups of domestic teams and foreign partners throughout my career in esports, streetwear, action sports and fashion. My leadership roles have required creative big picture vision and razor-focused strategy deployed across multiple trade channels and product categories. Brands have learned, grown and thrived through my services. Avale delivers solutions, strategies, learning, and decisions based upon intuitive application of street, practical, and academic learning.
Vision
The evolving lifestyle marketplace requires a comprehensive understanding of consumers, product, relationships, distribution, and technology that ultimately drive value.
Objectives
To anticipate the expectations of tomorrow’s elusive and dynamic consumer and harness the capacity of innovative, creative, and passionate persons to deliver compelling value.
Specialty Industries:
Esports, Gaming Lifestyle, Streetwear, Fashion, and Action Sports
Skills:
Strategic Process Development and Deployment
GTM Strategy and Deployment
Relationship Management / Development (Brand, Vendor, Retailer, Distributor, Client, License)
DTC Retail/Online, Ecommerce, Wholesale, International, Event Sales Management
Made-On-Demand Business Development, Resources, and Strategy
Operations Management
ERP Taxonomy and Report Development
P&L Management
Budget Development Planning & Management
Specialized Sectors and Services:
Esports, Gaming Lifestyle, Streetwear, Action Sports and Fashion Apparel Industries
• Business Plans
• Brand Creation and Development Strategy
• Building and Implementing Global Brand Distribution Strategies
• Product Collection, Season, Collaboration, and SMU Line Planning
• Product Segmentation Strategy and Deployment
• Licensing
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