A Company Is Born
baby-wiseWhile most couples are overwhelmed juggling two careers, an 18-month-old daughter and another one on the way, the husband and wife team of James and Heather Bendle decided it was the perfect time to start a new business. In 2003, the couple welcomed two new arrivals into their lives – a bouncing baby girl and a company, Baby-Wise.
It was a risky venture for the entrepreneurial duo, but based on their experiences as both parents and consumers, the Bendle’s were confident Baby-Wise filled a much-needed void in the industry by offering a mix of both tried-and-true classics and innovative breakthroughs. One could say Baby-Wise was initially born out of frustration, as Heather and James were both fed up with the headaches and hassles of shopping for their little ones. “When the Floppy Seat first came out, I couldn’t find one anywhere,” Heather recalled. “I practically tackled a mom in the grocery store to find out where she got hers. Then I had to jump through hoops to find it online and get it shipped. At that time it was a frustrating process, simply because the product was so new. It just wasn’t readily available.”
Unfortunately for Heather, this became the status quo when it came to buying unique baby products. “I spent lots of time, energy and money purchasing the latest and greatest items for my children,” she says. “It was aggravating because I couldn’t find everything I needed in one place. Classic baby items, like car seat and cribs, were at one store and the cool new products, like Floppy Seats, were somewhere else.”Welcome BabyEarth
Half a million products later, today Baby-Wise has matured into a thriving company. And just like baby, the company is celebrating new milestones. In 2008, the company rebranded itself as BabyEarth to reflect a growing interest in green living. “The new name, BabyEarth, reflects our commitment to making baby’s world as healthy, happy and safe as possible,” explains James. “Just like baby, a thriving com
Company Details
- Industry
- Sporting Goods
- Website
- https://www.babyearth.com/
Baby Product31 Questions
Baby Product31's website is https://www.babyearth.com/
Baby Product31's LinkedIn profile is https://www.linkedin.com/company/baby-product31
Baby Product31's industry is
Sporting Goods
Baby Product31's top competitors are
Baby On The Move,
Baby Products Industry Association,
Baby Trend, Inc.,
Child Seat Safety Ltd,
Baby Outlet Cambodia,
Mumspick,
Baby Twin Custom Design,
Sassy Baby Products,
Baby Bites,
Car Seat Installation.
Baby Product31's categories are Sporting Goods
