BackLite Media

With strategic thinking and smart technology, careful curation, we help brands own the spotlight. Because we believe sought after brands don’t happen by chance. They’re created. We help brands be seen, appreciated and remembered by the right people. Desirability is the difference between needing something and wanting it. Between a one off purchase and a life long allegiance. Between seeing a brand and being irresistibly drawn to it. At BackLite, we believe a brand’s desirability can be maximised. We call this Desirable by Design®. Headquartered in the United Arab Emirates, with offices in Abu Dhabi and Dubai, we are a specialist Out-of-Home (OOH) media company renowned for its innovative approach and commitment to pushing the boundaries of advertising. As the leading partner with the Roads and Transport Authority (RTA), BackLite Media boasts stand-out locations along the iconic Sheikh Zayed Road. These premier locations, combined with operations in high-profile malls, destinations, and cinema advertising venues, including The Galleria Al Maryah Island, Al Qana, and Dubai Festival City, position us as a key player in delivering unparalleled advertising reach throughout individuals' daily journeys in the UAE. Our success is a testament to its ability to adapt to the dynamic advertising landscape while maintaining a commitment to creativity and innovation as the company continues to shape the future of Out-of-Home media.