Base Design

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Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, we design brands that are memorable—and crafted for good business. Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios. Clients include Apple, The New York Times, Milk Studios, Institut Français de la Mode, Fondation Louis Vuitton, MoMA, Mecca, Caudalie, Kit, Bongénie, La Galérie Dior, QoQa, La Prairie, DoorDash, Biennale of Sydney, NY Mets, Caran d’Ache, Rock & Roll Hall of Fame, Art Gallery of South Australia, The Prince Estate, JFK Terminal 4, and many more. Base Group is B Corp certified. Our Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. Learn more here: https://www.bcorporation.net/en-us/find-a-b-corp/company/base-group-inc/
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How do you create an identity that’s queer-forward without turning to common clichés? Base Design shares its wisdom - It's Nice That

How do you create an identity that’s queer-forward without turning to common clichés? Base Design shares its wisdom It's Nice That

Base launches new identity for LGBTQIA+ non-profit Le Refuge - Creative Review

Base launches new identity for LGBTQIA+ non-profit Le Refuge Creative Review

Matcha brand 12 launches with a calming identity - Creative Review

Matcha brand 12 launches with a calming identity Creative Review

Meeting Base Design - TLmagazine

Meeting Base Design TLmagazine

Base Design launches new Aussie office led by creative directors Daniel Peterson + Caroline Cox - Campaign Brief

Base Design launches new Aussie office led by creative directors Daniel Peterson + Caroline Cox Campaign Brief

Base Design Creates a New Visual Identity for Dandoy - Dexigner

Base Design Creates a New Visual Identity for Dandoy Dexigner

Base Design embraces the ‘AI look’ in uncanny opera house campaign - It's Nice That

Base Design embraces the ‘AI look’ in uncanny opera house campaign It's Nice That

Switzerland: still a font of creativity - SWI swissinfo.ch

Switzerland: still a font of creativity SWI swissinfo.ch

Pantone Launches Color on Color Campaign - Dexigner

Pantone Launches Color on Color Campaign Dexigner

Rebrand of Murray’s Cheese ages New York cheese seller for the better - It's Nice That

Rebrand of Murray’s Cheese ages New York cheese seller for the better It's Nice That

Boston’s Museum of Fine Arts rebrand aims for accessibility - Creative Review

Boston’s Museum of Fine Arts rebrand aims for accessibility Creative Review

The Rock & Roll Hall of Fame rebrand is programmed to react to sound - It's Nice That

The Rock & Roll Hall of Fame rebrand is programmed to react to sound It's Nice That

New York’s JFK Terminal 4 gets a rebrand - Creative Review

New York’s JFK Terminal 4 gets a rebrand Creative Review

Base Design creates new identity for New York's Museum of Sex - It's Nice That

Base Design creates new identity for New York's Museum of Sex It's Nice That

Base Design Studio launches five minute design advice series - It's Nice That

Base Design Studio launches five minute design advice series It's Nice That

Base Design's identity for Haus Der Kunst is an absolute belter - It's Nice That

Base Design's identity for Haus Der Kunst is an absolute belter It's Nice That

New York's Meatpacking district rebranded by Base Design to highlight area’s “contrasts” - It's Nice That

New York's Meatpacking district rebranded by Base Design to highlight area’s “contrasts” It's Nice That

The landscape for artist representation is changing – and Choreus is leading the way - It's Nice That

The landscape for artist representation is changing – and Choreus is leading the way It's Nice That

Art direction vs artificial intelligence: A helpful tool or an added hassle? - It's Nice That

Art direction vs artificial intelligence: A helpful tool or an added hassle? It's Nice That

Base design help Madrid City Council embrace great design - It's Nice That

Base design help Madrid City Council embrace great design It's Nice That

Contemporary Swiss typography in action - SWI swissinfo.ch

Contemporary Swiss typography in action SWI swissinfo.ch

Base Brings Out Pantone's True Colors - Dexigner

Base Brings Out Pantone's True Colors Dexigner

Ace & Tate has launched a sunglasses campaign … with no shades - Creative Review

Ace & Tate has launched a sunglasses campaign … with no shades Creative Review

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