Base Design

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, we design brands that are memorable—and crafted for good business. Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios. Clients include Apple, The New York Times, Milk Studios, Institut Français de la Mode, Fondation Louis Vuitton, MoMA, Mecca, Caudalie, Kit, Bongénie, La Galérie Dior, QoQa, La Prairie, DoorDash, Biennale of Sydney, NY Mets, Caran d’Ache, Rock & Roll Hall of Fame, Art Gallery of South Australia, The Prince Estate, JFK Terminal 4, and many more. Base Group is B Corp certified. Our Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. Learn more here: https://www.bcorporation.net/en-us/find-a-b-corp/company/base-group-inc/