BOLD MINDS experiential brand & event marketing

BOLD MINDS is a compact, experiential brand and event marketing agency based in Vienna, working with renowned international brands, projects and creatives. We specialize in crafting impactful brand awareness and immersive experiences across diverse industries. Our work is deeply focused on engaging targeted audiences, ensuring each interaction leaves a lasting impression. Furthermore we are well-known in the development, planning, and execution of innovative pop-up concepts and concept stores. With experience executing high-profile pop-up and concept spaces at prominent exhibitions in Vienna and Berlin, we’ve consistently delivered impactful installations that leave lasting impressions. Our agency acts as the lead contractor, managing entire projects from inception to realization. However, we are equally prepared to support specific project phases as needed. Our network spans national and international experts in fields such as interior design, architecture, creative direction, art, lighting and sound engineering, carpentry, public relations, advertising, event technology and culinary arts, among others. Over the years, we’ve had the privilege of partnering with renowned brands, assisting them in planning and implementing cutting-edge brand activation campaigns, pop-up events and retail concepts that captivate audiences and redefine brand presence. In addition to our brand and event marketing services, our founder and CEO, Petra Gamböck, also leads the trade agency SUPER MARKET, which provides strategic guidance for brands entering retail. This dual focus grants us a comprehensive understanding of retail brands’ unique demands, drawing from a wealth of knowledge and experience that bridges both brand and consumer needs.