Bonfire Agency, LLC

Strategic marketing consultancy targeting the pop culture superfan community. An ethnic agency for nerds, Bonfire specializes in helping brands create and deepen meaningful engagements with highly influential yet challenging to connect to pop culture consumers. This demo, labeled by some as geek or comic culture, is comprised of incredibly passionate and highly influential fans of everything from comic books, video games and action films to underground music, sci-fi inspired television and cutting edge adult comedy. Named for the burning passion shared among members of this demo, Bonfire has also developed several proprietary means of access to this audience: ComicsUnited - an integrated ad network among independent comics publishers; StoreCorps - a network of comic shops and pop culture specialty stores in key markets across North America in which we execute brand sponsored promotions and events; and FanPan, a consumer research panel created to serve the interests of brands, publishers, organizers and advocates.