BrandDifferent Company Profile, Contacts & Intelligence

BrandDifferent Overview

If your "BRAND is Not Working", you must be the first to know... because if a customer tells you, that would be the worst feedback you could ever receive. I am exceptional with branding and marketing. I've helped many companies re-brand and have become the re-branding expert over my 38+ year career. Don't let your brand become stale and ordinary! Hello I’m Bobby Richardson and I have had an awesome career of working with and around many iconic companies. During my years as a Retail Channel Marketing Executive at Apple, I saw firsthand, Steve Jobs in his genius way, position the Apple brand in short concise statements… it was amazing to witness. I took “Best Practices” learned in my years at Apple, IBM and other iconic companies including Disney, Coca Cola, RitzCarlton and Nordstrom to name a few. My experiences with these industry leading companies taught me what works and what does not. Today, I really enjoy helping business owners Brand-Different while teaching them to reject the Ordinary and embrace EXTRAORDINARY. But enough about me, let's talk about you Why should anyone care about your company? (That’s that first question I often ask). Most business owners can’t articulate their - WHY! Your "WHY" is - Why should someone choose you over your competition. A brand, is either understood or misunderstood. There's no middle ground. A brand’s value must be obvious or you've lost the customer, often to inferior products with superior stories. With a brand, your value and relevance must be clear or you're being ordinary and in a world of ordinary things…not rising above the rest. The brand strategies I use cut the wasteful tactics, the lost sales, and the confusing messages most products have. The fact is "great brands are well thought-out leaving nothing to chance.” Shoot me an email...love to hear from you. Bobby

Headquarters

Greenville, South Carolina, United States

Website

www.broadmoarconsulting.com

Industry

Advertising Services

Founded

2006

NAICS

Marketing Consulting Services

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