The Branding Pop-Up Special Interest Group (SIG) of the American Marketing Association (AMA) aims to unite academics with a common scholarly interest in the study of all things branding. Academic research on brands and branding has always been a very mainstream pillar of marketing. Importantly, branding academics can be found across the spectrum of consumer behavior scholars, marketing strategy scholars, and quantitative marketing modeling scholars, as well as across international borders. Therefore, this SIG aims to encompass and engage a fairly wide variety of academics.
This is the first SIG to explicitly focus on brands and branding by providing a community to academic members with common scholarly interests in the domain of branding.
Company Details
- Founded
- -
- Industry
- Higher Education
- NAICS
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Colleges, Universities, and Professional Schools
- Keywords
- branding, brand, brands, brand management, brand marketing, brand strategy, brand communications.
- Competitors
- Journal of Marketing, Society for Consumer Psychology, Cesar Caminero, LLC, The PhD Project, AMA CBSIG, Marketing Department @ Kelley School of Business, Association for Consumer Research, Journal of Consumer Behaviour, American Marketing Association, Marketing Scholars: Call for Papers, Research News and more.
Brandingsig Questions
Brandingsig's website is https://www.ama.org/branding-sig/
Brandingsig's LinkedIn profile is https://www.linkedin.com/company/brandingsig
Brandingsig's industry is
Higher Education
Brandingsig's top competitors are
Journal Of Marketing,
Society For Consumer Psychology,
Cesar Caminero, Llc,
The Phd Project,
Ama Cbsig,
Marketing Department @ Kelley School Of Business,
Association For Consumer Research,
Journal Of Consumer Behaviour,
American Marketing Association,
Marketing Scholars: Call For Papers, Research News And More.
Brandingsig's categories are Higher Education
Brandingsig's founding year is 2023
