Butterfly Voyage

BV works with real estate development companies and new developments as a Fractional Chief Marketing Officer (CMO) to build, implement, and execute marketing & branding strategies. Our offering allows your company and team to scale when you need it while being cost-efficient when you don’t. Clients include Bronzeville Lakefront in Chicago, Delve by Sidewalk Labs, Farpoint Development, and Placemakers Guild. Our approach ensures that we are a highly-active, key extension of your team. We understand the real estate ecosystem, how asset types work together to enhance perception and the real estate development project lifecycle from inception to completion. Butterfly Voyage will lead, drive, and implement marketing & branding initiatives for your company, as well as your developments. Examples of what we do include: ➤ The strategic plan of action. Create, manage, and execute the plan for your development or team’s branding and marketing goals. ➤ Own the strategy definition, quarterly plans, brand toolkit, and style guide to accelerating collateral and website development. ➤ Shorten the timeframe from the strategic plan to execution, by recommending trusted marketing and branding collaborators. ➤ Be the primary point of contact for all marketing and branding collaborators. ➤ Drive authentic and diverse brand asset development using thoughtful visual and marketing language. ➤ Bring cohesion and consistency to your brand across all asset types. BV’s perspective on the development industry has made a notable impact coast-to-coast and provided developers with insights into design, marketing, technology, Diversity, Equity and Inclusion (DEI), global collaborators, as well as new opportunities and areas for growth. We believe that in order to achieve triple-bottom-line success real estate developments must be responsible to people, our planet, and to profitability. Our Expert Advisor offering allows you to work with us on-demand, and on a project basis.