Chotu SMC Pvt Ltd

Chotu Chaiwala Pvt Ltd, formed in 2015, is Pakistan’s largest tea café chain and retailer of award winning specialty chai. Headquartered in Karachi, Sindh, Chotu Chaiwala has 15 retail stores and has won the Governor Sindh Food Excellence Award and the APRA award this year. The Company's objective is to establish Chotu as the most recognized and respected brand of chai in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to leverage and grow the Chotu brand through the introduction of new products and the development of new distribution channels. Outside of its company‐operated retail stores, the Company started franchising in 2017. Chotu also sells packaged tea products including Family Mixture, Danedar, Lemon Grass and Green Tea, ready‐ to‐drink beverages including its bottled iced tea and iced chai, and other products mainly through licensing relationships. Throughout its history, Chotu has been known for its aggressive store expansion, as it seemed impossible to keep up with the increasing demand. We are responsible for driving our business forward to the benefit of all our stakeholders. This will only be accomplished by our continued focus on quality, reliability, value and customer service. While our constant desire to improve will change some of the things we do as a company, we will always continue to exercise ethical business practices, maintain a respect for the individual and run our business in honest ways. We keep a close watch on changing market trends to identify new growth engines. Furthermore, we are committed to achieving management, creative and technology excellence, which will give us a strong competitive edge in the market and help us take our next great leap forward. We feel that Chotu Chaiwala is the most inexpensive yet profitable franchise achieving a high investment turnover ratio. In light