Contrarian Thinking

Most people don’t lack ideas — they lack an operating system to execute. At Contrarian Thinking, we help take back Main Street by buying and building businesses the smart way. Whether you’re a solopreneur or a seasoned operator, we help you figure out how to buy or grow your business predictably, consistently, less painfully. Built to Make You Faster. Smoother. More Profitable. Or what we call our GPS. GAMEPLAN We help you set your vision (what we call your gameplan) for your company, your life and your team. If you don't have the destination set, it's much harder to get there. PEOPLE We help you surround yourself with operators, deal scouts, capital partners, and advisors who’ve actually bought and scaled businesses — not just talked about it. Then we help you build your team to your plan. SYSTEM We give you the operating system: how to find, finance, fix, buy, and scale businesses. From due diligence to SOPs to hiring your first GM — our frameworks honed through 15 years in private equity and operating walk you through it. WHY SO MANY FOUNDERS & BUYERS PARTNER WITH US? - Acquisitions that cash-flow - Businesses that scale and are built to last - Step-by-step deal support and tools - A community of 5k+ buyers and owners - A team that is better than you, alongside you - Long-term wealth from real equity, not just hustle WHO ARE WE? We are an investment firm and media company led by Codie Sanchez, 15+ year veteran of private equity and operator of a portfolio of Main Street businesses. We help owners BUY, SCALE, SELL. We buy businesses, teach our partners how to do acquisitions, then we help them scale to create enduring businesses they love to run. We build tools like BizScout (one of the largest business acquisition marketplaces in the world), SMB Boardroom (operating system and community for business owners over $1M+), Contrarian Thinking Capital (venture capital firm investing in the next generation of tech for businesses). Come build with us.