Critical Mass For Sustainability

Critical Mass For Sustainability company information, Employees & Contact Information

A flag in the ground for the systemic change that sustainability needs. Critical Mass exists because politics, consumer behavior, and business are not moving at the speed and systems level required to address the climate and sustainability emergency. Collaboration to address the climate and sustainability emergency isn’t new. But it’s largely failed. It’s fragmented and often lacks clear goals that align with and connect the whole global context. So much positive collective energy is either unfocused or ignored. That now begs the question: What critical mass could pull politics, consumer behavior, and business into alignment with the Paris Agreement and 17 UN Sustainable Development Goals? Creating “positive tipping points”, is perhaps a more succinct summary. We have to clarify what that critical mass is. And how we convene it.  Through joint research, strategy, and convening we can define, amplify, and create a critical mass for sustainability: 1. By adding to a growing pool of research for systemic sustainable change. 2. By helping people and organizations to identify their roles in sustainability and maximize their spheres of influence, whether it’s being part of the critical mass or embedding sustainability throughout their worlds. 3. By bringing together the right people and right organizations into the right rooms - strengthening existing partnerships and building new coalitions. 4. By collecting all of this in writing and continuing to experiment in finding the right messages and stories. Perhaps there’s no good answer to the critical mass question? Or perhaps a critical mass is whatever shows politics, people, and business that sustainability works on all environmental, social, and economic factors. An undeniable proof and consensus. Removing sustainability from polarized debate. So that it just works - and works for everyone, everywhere.
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