Cronkite Agency

In the Cronkite Agency, student-members gain real-world experience serving local, regional, and national clients while leveraging the expertise of the Agency’s faculty leaders. As an integrated communications agency, the Cronkite Agency offers clients a full range of services, including strategy development, public relations, digital marketing, integrated communications, audience and market research, internal and external stakeholder engagement, content development, paid and organic social media campaigns, SEO, paid search advertising and analytics. The Agency merges what was formerly the Public Relations Lab and Digital Audiences Lab to create a comprehensive strategic communications experience. The Agency also integrates the Southwest Health Reporting and Communications Initiative, part of a $1.3 million grant from the Robert Wood Johnson Foundation, which harnesses public relations, community education outreach, and digital marketing aimed at the Spanish-speaking parents of young children in the Southwest. Student-members emerge from The Agency ready to execute and lead strategic communications work at brands, teams, nonprofits, agencies, and other organizations.