Design Army®

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Founded in 2003 by Pum and Jake Lefebure, Design Army sees authenticity at every touch point. At Design Army, we believe big doesn’t necessarily mean better, which is why we have intentionally remained specialized. This allows us to tailor teams to match the needs of client brands and projects, ensuring the highest standards of creative excellence and service. The result has been an ever-growing client roster with projects that extend beyond the realm of traditional design. While we are humbled and thankful for the accolades we’ve received over the years, including over 700 design awards, the true measure of our success has been and always will be the long-term relationships we have built with our clients. Whether it’s scrappy, futuristic entrepreneurs disrupting product segments as diverse as chocolate and gin, or global legacy brands such as The Ritz-Carlton and Neenah Paper, we help our clients find new ways to tell stories and strengthen both their brand voice and presence. We’re not decorators who change the paint color. We are strategic brand architects who look at the whole picture and impact every aspect of modern business through the language of impeccable design.
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POV: Are design awards an old-school industry system? - It's Nice That

POV: Are design awards an old-school industry system? It's Nice That

Hong Kong Cool: Design Army brings passion of dance to life for Hong Kong Ballet - Creative Boom

Hong Kong Cool: Design Army brings passion of dance to life for Hong Kong Ballet Creative Boom

Design Army’s campaign for Hong Kong Ballet is three minutes of tutu-twirling mayhem - It's Nice That

Design Army’s campaign for Hong Kong Ballet is three minutes of tutu-twirling mayhem It's Nice That

10 Inspiring Advertising Designs - PRINT Magazine

10 Inspiring Advertising Designs PRINT Magazine

Pum Lefebure of Design Army on creativity, leadership and the next big trends - Creative Boom

Pum Lefebure of Design Army on creativity, leadership and the next big trends Creative Boom

Design Army creates a series of political chocolate packaging ahead of US election - It's Nice That

Design Army creates a series of political chocolate packaging ahead of US election It's Nice That

The Political Collection: Electable chocolate that gives a delicious spin on Washington - Creative Boom

The Political Collection: Electable chocolate that gives a delicious spin on Washington Creative Boom

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