Difference

We are an independent research company that helps clients to DISCOVER (human and their needs), UNDERSTAND (brands and their communication) and TAKE optimal business decisions to create a differentiated proposal for brands, products and services. Our team consists of people with many years of experience in the research industry with diverse competences, knowledge and skills. We offer a comprehensive approach to the researched problems courageously combining methodologies and research tools. We operate in 6 main areas: 1. Human U&A research, segmentation, consumer insights 2. Strategy & Brand BRAND InSIGHT - brand USP, brand health, tracking 3.Concept & Product CONQUEST - qualitative and quantitative research of product potential / product concept 4. Communication STORY SELECT - examining advertising scripts IMPACT TEST- qualitative and quantitative study of the advertising concept and ready-made advertising 5.Shopper SHOPPER InSIGHT - shopper behavior studies, promotions and pricing strategies 6. Service Design (Service Design) Helping to innovate and improve services to make them more useful and consistent with customer needs