Dr. Fu Manchu's Devious Thinking

In a world where all but a few power brands drown in a pool of blandness, Dr. Fu Manchu’s Devious Thinking is virtual worldwide strategic planning resource for brands that believe differentiation is the key to prosperity. It is one thing to be cosmetically deviant of category norms by wearing unconventional clothes, but it is quite another to prove willingness to inject a true belief in differentiation into a brand’s soul. As brands are ideas, devious thinking is about a mindset, a deep fundamental belief that a brand should have an enticing and freshly energizing point of view on the world. Its people’s world. From a brand owner’s perspective, there are few things more beautiful and gratifying than to have brands – through devious thinking – rise above the boundaries of culture. Whether these are socio-cultural boundaries, category culture boundaries or usage culture boundaries. Always work to find new perspectives that will shape brands’ futures. I firmly believe that the new power brands are those that will change the conversation in their universe.