Common Curiosity

Common Curiosity is a creative design studio founded by Alex Woolley and Paul Felton, based in the UK’s first and second cities – London and Birmingham. Primarily working across brand identity, print and environmental design, we are big believers that great design can help significantly transform businesses – solving challenging problems, telling powerful stories and connecting with audiences. We’re curious by nature and our process always begins with deep research and understanding. This provides us with the foundations to create innovative work that is bespoke, grounded in reason and resonates with its audience. We blend both creativity and craft, striving for big ideas that are both beautiful and sophisticated. We work with people and businesses of all shapes and sizes, from one man bands to global super brands, but above all, like-minded organisations with a passion for what they do and how design can help elevate their message.