Eat Myt

At Eat Myt, we’re on a mission to unlock the potential of blue mussels as a planet-friendly protein in the Nordics. Despite their benefits, there are common barriers to enjoying blue mussels in the Nordics—hesitations around their look, texture, and preparation. Our solution? We turn these nutritious, low-impact, and locally sourced blue mussels into convenient, approachable, and delicious products that easily fit into everyday meals. By tackling consumer concerns we aim to make blue mussels an enjoyable choice for everyone!