Edgars

With more than 80 years’ experience, Edgars is South Africa’s leading fashion, beauty and homeware retailer, offering choice and value for the whole family! After opening our first store in Johannesburg in 1929, Edgars has grown from strength-to-strength. Today, we have a footprint of more than 170 Edgars stores in all major locations throughout the country. As part of Edgars support in providing South Africans with accessible choice, it extends credit and financial services products to millions of customers. In addition, our Edgars Club programme has over 1 million members, making it the largest loyalty programme in South Africa! Delivering local and international trends to fashion lovers around the country Edgars offers discerning shoppers an unmatched mix of the very best of local and imported designer brands. While fashionable, on-trend lines give unrivalled choice, quality and value for money, exclusivity and merchandising innovations are adding a whole new layer of excitement to the Edgars department store experience. Brands like Bourjois and Bobbi Brown are amongst a number of cosmetics brands exclusive to Edgars. In addition, through the recent sponsorship of SA Fashion Week, we have hosted the first-ever SA Fashion Week Designer Capsule Collection. This is a groundbreaking retail initiative which demonstrates a firm commitment to supporting the local fashion industry, while increasing access to designer labels through a department store experience and credit facilities. Designers include Black Coffee, Clive Rundle, Lunar and Two to name a few. Given Edgars incredible reach and relevance in the lives of millions of people, we were proudly ranked as the country’s top Clothing Retailer and its second All-Time Favorite Brand in the Media 24/TGI ICON Brands Survey 2011