Egonym

Egonym is a Swiss AI company founded by experienced technologists with the mission to empower businesses, researchers, and individuals to harness visual data without compromising privacy. Egonym leverages proprietary Generative AI technology to anonymise people’s identities in visual media (images and videos) by replacing original facial identities with synthetically generated random ones. The visual results retain key attributes like sentiment, age, gender, and ethnicity, thus allowing valuable insights to be gleaned from the data without exposing identities. This process, known as ‘egonymization’, is a significantly better alternative to the current industry standards of de-identification, such as pixelation, blurring, and redaction. Through egonymization, companies and individuals can avoid violating data protection regulations (e.g. GDPR, FADP) and safeguard the privacy of individuals. Egonym opens up new regulation-compliant applications across a range of verticals such as marketing, AI/ML research, retail, medtech, security, and content creation.