■ Who.
Design wasn’t my first path, but it was the one that allowed me to connect ideas with purpose. Through independent projects, integrating into or leading design teams, I have worked in sectors such as education, technology, banking, and startups. With each project, I reaffirm one thing: design isn’t just about making things look good, it’s about taking responsibility for helping people understand, use, and truly connect with a brand, product, or service.
■ How.
I approach challenges in three phases. Discover, where I analyze each context with a critical mindset and never take anything for granted. Create, exploring possibilities and taking risks with intention. Outcome, ensuring the final product is useful, clear, and durable. I also collaborate with Research, CRO, Data, PMO, PO, Content, and Technology teams to align objectives and develop solutions with measurable impact.
■ Skills.
Analysis, problem-solving, and decision-making. Strategy, alignment with KPIs, and project pitching. Team management, mentoring, and workshop facilitation. Flexibility, critical thinking, empathy, and communication. Product design, branding and conceptualization. A/B testing and data-driven optimization.
■ Value proposition.
Honesty shapes both words and actions, without overstatements or empty promises. Staying close from first spark to launch means aligning vision and strategy to deliver outcomes that drive business. That’s why I aim to raise the bar, ensuring every detail adds to the bigger picture. Feedback also plays a key role, as every challenge is a chance to refine, push further, and give my best.
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