FACT - Forensic AdTech Collaborative Thinktank

Forensic AdTech is one of the fastest growing sectors of the AdTech ecosystem and FACT is the first coordinating and industry body for accelerating the growth and maturity of the category. Forensic AdTech is represented by a cohort of companies employing forensic techniques and advanced machine learning to the field of advertising technology which involves analyzing data to uncover insights, patterns, and misconceptions. In some cases, fraudulent behaviors or malpractices are also uncovered. The goal of the FACT is to connect these emerging firms with established advertisers, publishers and AdTech platforms to ensure a more efficient, safer and generally better programmatic advertising ecosystem for all.