FJX Group

FJX Group focuses on the consumer and technology sectors in MENA, Europe and CIS, providing B2B solutions as a service to clients and supporting its own portfolio companies within these industries. Our B2B Solutions We deliver hands-on business and tech solutions through four practitioner-led verticals — built for speed, depth, and impact. 1. FJX Strategy & Implementation We help companies grow, optimize, and build long-term resilience — through pragmatic work led by experienced operators. - Diagnostics – Market research, opportunity scans, due diligence - Strategic Development – GTM planning, commercial strategy, org & operating model design - Implementation – Venture building, market activation, partnership development 2. FJX Tech We embed scalable tech capabilities with speed and flexibility — helping clients lower costs, accelerate delivery, and access top-tier talent. - Tech Hubs – Set up and scale nearshore/offshore development centers - Talent - Full-cycle recruitment for tech and digital roles - AI Agents – Design and deployment of domain-specific AI agents to drive automation and ROI 3. FJX Marketing & Media We help build brands, drive campaigns, and craft narratives that deliver impact. What we create: - Brand & Content Strategy – Positioning, identity, messaging - Creative & Campaigns – On/offline campaigns, performance marketing, events - Media & Storytelling – Corporate films, documentaries, digital storytelling 4. FJX Distribution We act as brand partners and commercial operators — representing and trading leading consumer brands across regions. - Categories - Cosmetics & Beauty (e.g. MasQmai, Unicskin, Babor), Lifestyle & Fashion (Elite Sport), Food (ROOTS) - Channels - Specialty retail, pharmacies, spas, hotels, Ecommerce, DTC - Key geo - EU, GCC, CIS, Mexico Our Portfolio We invest in and help scale high-potential businesses aligned with our core sectors, currently including ROOTS, Aiuta.com and the Malaga Tech hub