Freak'n Genius

Campfire creates immersive audio/visual experiences around physical books, without the use of screens. The creation tool and publishing platform allows users to develop and publish their own experiential content. Campfire announced a partnership with LIFX, makers of the world's brightest color Wi-Fi enabled smart light bulbs, and St Jude Children's Research Hospital, who is leading the way to treat and defeat childhood cancer and other life threatening diseases. Campfire was formerly Freak'n Genius, creators of YAKiT. YAKiT allows you to animate instantly using your voice, or add the Kinect for full body animation. YAKiT has been used by over 1.3 million users.