Giò Forma Studio

Giò Forma, founded in 1998 by Florian Boje, Cristiana Picco, and Claudio Santucci, is a design studio specializing in architecture, stages, exhibits, and event design. Known for its innovative work, the studio has crafted stages for artists like Andrea Bocelli, Vasco Rossi, and Måneskin, as well as the Pope's ceremony in Monza and Eurovision 2021. For Giò Forma, everything is a stage. The studio believes every space and moment can transform into a unique experience through storytelling. This philosophy turns the mundane into the extraordinary. With a team of 40, Giò Forma's multidisciplinary approach leads to groundbreaking experiences across architecture, urban design, and events. Notable projects include the Tree of Life at Milan Expo and the Maraya Concert Hall in Saudi Arabia, showcasing a commitment to merging art, architecture, and landscape. The studio also designs for luxury brands like Cartier, Bvlgari, and Armani, enhancing its reputation in creative culture and experiential design. Operating globally, Giò Forma has collaborated on significant projects, including operas with Davide Livermore at venues like Teatro La Scala and the Bolshoi Theatre. Giò Forma's mission is to uncover the distinct narratives of each project and bring them to life. They curate emotions and weave narratives that resonate deeply with their audience. In essence, Giò Forma is a portal to otherworldly experiences. Every project is an opportunity to create something remarkable, turning the ordinary into the extraordinary and reminding people that magic exists all around us.