GoChampio

We’re on a mission to reduce humanity’s impact on the planet while improving people’s health and reducing animal cruelty - by helping people to eat more plant-based foods instead of animal products. The timing is right: Urgency: the UN experts recently called for change to human diet in order to achieve a better and more sustainable future for humanity and the rest of the planet; Industry: billions of investment are pouring into companies creating protein alternatives; Society: younger generations are embracing and advocating the need for change at much higher rates than previous generations; But changing daily eating habits for 8 billion individuals is hard. We believe that an effective approach: Touches as many people as possible: better to move 1M people by 10% than make 100k people fully vegan Needs to be a business that provides people with clear value and tangible results in order to maximise impact - not a charity or advocacy group Product & approach Our ambition is to make professional (sports) nutrition guidance easily accessible to larger public, developing a solution that makes changing food habits easy and sustainable - backed by dieticians and nutrition experts.