We are a media research lab, using science, data, and creativity to research and reshape our relationship with media. For more than a decade, Harmony Labs has helped storytellers and strategists, decision makers and dreamers, harness the immense power of media to shape a positive, pluralistic future. With the Narrative Observatory, for the first time ever, we’re harnessing powerful industry relationships to deliver one-of-a-kind data infrastructure that empowers partners to find, reach, and resonate with the right audience in today’s media minefield. The Narrative Observatory delivers audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content—all derived from the actual behavior of real people and true audiences, not survey results, demographic groups, or inauthentic online activity.
We work with a wide range of partners on issues of existential importance, like climate, gun violence, political corruption, artificial intelligence, and more, using an approach to research that is rigorous, participatory, and public. One of the first papers we co-authored looked at fracking narratives in documentary film. The outputs we’ve created with our partners include websites, presentations, peer-reviewed publications, toolkits, curriculum, interactives, white papers, and media.
Founded by John S. Johnson in 2008, Harmony Labs is a 501(c)3 incorporated in New York State. Funders include Atlantic Foundation, Bill & Melinda Gates Foundation, Robert Wood Johnson Foundation, John D. and Catherine T. MacArthur Foundation, Open Society Foundations, Nathan Cummings Foundation, Google, and more.
Company Details
- Employees
- 43
- Founded
- -
- Address
- 1460 Broadway, New York,ny 10036,united States
- Industry
- Research
- Website
- harmonylabs.org
- Keywords
- Washington.
- HQ
- New York, NY
Harmony Labs Questions
Harmony Labs's website is harmonylabs.org
Harmony Labs's LinkedIn profile is https://www.linkedin.com/company/harmonylabs
Harmony Labs has
43 employees.
View email and phone details for 43
employees at Harmony Labs.
Harmony Labs's industry is
Research
Harmony Labs's top competitors are
Story Strategy Group,
The Communications Network,
Narrative Initiative,
Radical Communicators Network (Radcomms),
Race Forward,
Frameworks Institute,
Democracy 2076,
This Is Reframe,
Center For Story-Based Strategy,
Define American.
Harmony Labs's categories are Research
Harmony Labs's founding year is 2008
