Healthy Birth Day, Inc.

Healthy Birth Day, Inc. company information, Employees & Contact Information

Healthy Birth Day, Inc. is a 501(c)(3) nonprofit organization based in Des Moines, Iowa dedicated to healthy birth outcomes. We created the successful Count the Kicks public health campaign which has helped reduce Iowa’s stillbirth rate by 32% while the rest of the country has remained stagnant. Our evidence-based program teaches expectant parents the method for and importance of counting their baby's kicks daily in the third trimester of pregnancy. Our goal is to reduce the rest of the country's stillbirth rate by 32 percent, saving 7,500 babies every single year. Five Iowa moms who all lost daughters to stillbirth or infant death in the early 2000s turned their grief into fuel by creating the Count the Kicks awareness campaign in 2008. Kerry Biondi-Morlan, Jan Caruthers, Janet Petersen, Kate Safris and Tiffan Yamen are pioneers in stillbirth prevention, taking important fetal movement research from Norway and turning it into a successful mom-centered campaign. Moms everywhere can download the FREE Count the Kicks app which is available in the Google Play and iTunes online stores. The app, which is available in more than 15 languages, allows expectant moms to monitor their baby’s movement, record the history, set a daily reminder, count for single babies and twins.
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News

Mario M. Cuomo Bridge to Shine in Honor of Stillbirth Prevention, Awareness Day - Rockland News

Mario M. Cuomo Bridge to Shine in Honor of Stillbirth Prevention, Awareness Day Rockland News

Mario M. Cuomo Bridge to Shine in Honor of Stillbirth Prevention and Awareness Day - River Journal Online

Mario M. Cuomo Bridge to Shine in Honor of Stillbirth Prevention and Awareness Day River Journal Online

How ex-TV journalist Emily Price is helping Count the Kicks save babies' lives nationwide - The Des Moines Register

How ex-TV journalist Emily Price is helping Count the Kicks save babies' lives nationwide The Des Moines Register

Wyoming Department of Health Working to Reduce Stillbirths - Wyoming Department of Health (.gov)

Wyoming Department of Health Working to Reduce Stillbirths Wyoming Department of Health (.gov)

ADHS launches ‘Count the Kicks’ to improve birth outcomes - Arizona Department of Health Services (.gov)

ADHS launches ‘Count the Kicks’ to improve birth outcomes Arizona Department of Health Services (.gov)

Ernest Shelton Obituary - The Des Moines Register

Ernest Shelton Obituary The Des Moines Register

Oral Health and Count the Kicks - Alabama Department of Public Health (.gov)

Oral Health and Count the Kicks Alabama Department of Public Health (.gov)

Count the Kicks expands to web platform - KCCI

Count the Kicks expands to web platform KCCI

DHEC Advises Expectant Parents to Monitor Baby Health by ‘Counting the Kicks’ - Post and Courier

DHEC Advises Expectant Parents to Monitor Baby Health by ‘Counting the Kicks’ Post and Courier

Lynn Brown Obituary September 18, 2025 - Kraw-Kornack Funeral Home

Lynn Brown Obituary September 18, 2025 Kraw-Kornack Funeral Home

Arkansas Department of Health, UAMS and Count the Kicks Partner to Launch Stillbirth Prevention Campaign Throughout Arkansas - UAMS News

Arkansas Department of Health, UAMS and Count the Kicks Partner to Launch Stillbirth Prevention Campaign Throughout Arkansas UAMS News

Columbus Woman Joins Effort to Raise Awareness of Stillbirth - Columbus Monthly

Columbus Woman Joins Effort to Raise Awareness of Stillbirth Columbus Monthly

Kari Davis – Count The Kicks Campaign Brings Awareness to Stillbirth Deaths - WKYC

Kari Davis – Count The Kicks Campaign Brings Awareness to Stillbirth Deaths WKYC

Stanley Everet Farnham - hamiltonsfuneralhome.com

Stanley Everet Farnham hamiltonsfuneralhome.com

Calypso Baby | Modern Midwives Blog | Call… | Call the Midwife - PBS

Calypso Baby | Modern Midwives Blog | Call… | Call the Midwife PBS

Beyond the Field: Colts’ Ryan Kelly and Wife Emma’s Journey to Parenthood - Indy's Child Magazine

Beyond the Field: Colts’ Ryan Kelly and Wife Emma’s Journey to Parenthood Indy's Child Magazine

Parents lobby to raise awareness about stillbirth, a ‘silent epidemic’ - North Carolina Health News

Parents lobby to raise awareness about stillbirth, a ‘silent epidemic’ North Carolina Health News

'The hardest day of my life' | Greensboro mom shares story on Pregnancy and Infant Loss Awareness Day - wfmynews2.com

'The hardest day of my life' | Greensboro mom shares story on Pregnancy and Infant Loss Awareness Day wfmynews2.com

OPINION: Stillbirth devastates too many families. We can reduce its prevalence. - The Des Moines Register

OPINION: Stillbirth devastates too many families. We can reduce its prevalence. The Des Moines Register

DHEC working to raise awareness of stillbirth, urging parents to monitor baby health - WSAV-TV

DHEC working to raise awareness of stillbirth, urging parents to monitor baby health WSAV-TV

Expecting moms should count kicks - Sedalia Democrat

Expecting moms should count kicks Sedalia Democrat

First Lady, Iowa coach, part of campaign to reduce stillborn deaths - Radio Iowa

First Lady, Iowa coach, part of campaign to reduce stillborn deaths Radio Iowa

‘WE ARE THE 1 IN THE 100’: Edwardsville coach’s family embraces support in time of love, loss - Alton Telegraph

‘WE ARE THE 1 IN THE 100’: Edwardsville coach’s family embraces support in time of love, loss Alton Telegraph

Feeling charitable? Donate to an Iowa nonprofit that’s Iowan-approved. - Iowa Starting Line

Feeling charitable? Donate to an Iowa nonprofit that’s Iowan-approved. Iowa Starting Line

Leominster woman and her sister-in-law donate equipment to HealthAlliance Birthing Center - Sentinel and Enterprise

Leominster woman and her sister-in-law donate equipment to HealthAlliance Birthing Center Sentinel and Enterprise

Pregnant woman turned away by medics twice reveals how she avoided stillbirth - Daily Mail

Pregnant woman turned away by medics twice reveals how she avoided stillbirth Daily Mail

Holly Willoughby and Alesha Dixon support charity to help reduce stillbirths - Surrey Live

Holly Willoughby and Alesha Dixon support charity to help reduce stillbirths Surrey Live

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