Identiture is a strategic insight and innovation consultancy based in Lagos.
We help businesses to navigate the youth market in Africa whether their focus is in gaming, tech, music, retail, health, entertainment, fintech, sports, travel, or humankind.
Technology has forever altered our lives, giving rise to new trends, new forms of consumerism, new behaviors, and new markets. In turn, these shifts are influencing youth lifestyles and purchase patterns, opening up new opportunities for visionary leaders, entrepreneurs, and CMOs who want to rewrite the rules of the game.
The evolution of marketing communications is a fusion of technology, mobile, distribution, storytelling, influence, and experience. To deliver this outcome, we have challenged the advertising industry model by utilizing pop culture assets to become our clients’ indispensable partners.
To win, therefore, we connect these three pillars - Trends:: Strategy:: Innovation - in service of client’s marketing and business transformation, enabling them to have a one-to-one consumer engagement at scale.
Some of our solutions include:
* Strategy Playbooks for Fintech, Health, Media & Entertainment, Sports & Gaming, Fashion & Music, Retail & Ecommerce, and Youth Lifestyle
* Consumer Innovation Toolkits for Fintech, Agri-tech and Streaming services
* Trend, Innovation & Behavioural Reports for the Youth Market
* Visioning and Futures Report for the following sectors: Beauty & Wellness, Media, Travel, Food, Finance, and Luxury
We believe future-forward brands and businesses should have the "evolutionary advantage" by firstly understanding the dynamics of the African Youth - behaviours, attitudes, influences, regional peculiarities, and lifestyle journeys; rethinking business models that go beyond category definitions, and leveraging cultural insights, data (contextualised with meaning), and technology to design a better, sustainable and commercially viable business.
Company Details
- Address
- 32b Ramat Crescent, Lagos 100242,nigeria
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Website
- http://www.identiture.com
- Keywords
- Youth Marketing, Youth Futures, Millennial Strategy, Gen Z Marketing, Mobile Youth, Consumer Behaviour, Cultural Foresight, Startup Growth, SME Marketing, Content Strategy, Communication Planning, Trends Research, Youth Insights.
- HQ
- Lagos 100242
Identiture Africa Questions
Identiture Africa's website is http://www.identiture.com
Identiture Africa's LinkedIn profile is https://ng.linkedin.com/company/identiture-africa
Identiture Africa's industry is
Business Consulting and Services
Identiture Africa's top competitors are
Tink Africa,
Hilltops Media Group,
Maskvrade,
Transall Nigeria Limited,
Insight Publicis,
Orbits.,
Bxv Consulting,
Vendease Africa,
Brandversation,
Publicis Groupe.
Identiture Africa's categories are Business Consulting and Services
