Infra Foodbrands B.V. is Dutch market leader in tropical juice brands. We develop and produce juices as well as drinks and distribute the fruit blends to 40 countries. Infra Food Brands B.V, founded by entrepreneur Frank Sanders, has a soft spot for authentic brands that show their roots. A great example is the Indian tropical fruit juice Maaza – the leading brand in the company portfolio.
The Maaza brand answers to everything Infra Foodbrands B.V. stands for. No white beaches and palm trees on the packaging, but the traditional Indian look and feel. And it serves a niche, another very important value of our company: unlike mainstream apple and orange juice, tropical fruit juice was unknown territory in The Netherlands before Maaza was introduced.
After a licensing period of 15 years, putting Maaza on the map all around Europe, the brand was purchased in 2006. This created an opportunity for Sanders to give Maaza a proper upgrade. In 2013, the Californian juice brand SUNLAND was added to the Infra Foodbrands B.V. family to help the company make vegetable and fruit juices mainstream. Up until then, these were solely sold at overpriced juice bars. Next up to join the squad was the brand LIMONDAINE, known for its eye for detail.
The newest Infra Foodbrands B.V. product is coconut water. Sounds cliché? Wait ‘till you try it, because good coconut water is very rare. The way in which coconut water often is pasteurized, ruins the process, taste and reputation. Infra Foodbrands B.V. takes a completely different approach. The factory is in the middle of the plantation, the coconut is immediately filled and processed without the use of concentrate.
Proud of what we have accomplished, we are always on the lookout for new ventures!
Company Details
- Founded
- -
- Address
- Hogehilweg 4, 4,netherlands
- Industry
- Food And Beverage Services
- NAICS
-
Food Services and Drinking PlacesSpecial Food ServicesFood Service Contractors
- Website
- infrafoodbrands.nl
- Keywords
- high quality production, logistical cycle, fruitjuice, International Marketing, Juice Brands, FMCG, Beverages, Coconut Water, Tropical Fruit.
- HQ
- Amsterdam, North Holland
Infra Foodbrands B.v. Questions
Infra Foodbrands B.V.'s website is infrafoodbrands.nl
Infra Foodbrands B.V.'s LinkedIn profile is https://nl.linkedin.com/company/infra-foodbrands-b.v.
Infra Foodbrands B.V.'s industry is
Food and Beverage Services
Infra Foodbrands B.V.'s top competitors are
2bslim,
Srg International,
Interfood Group,
Asia Europe Trade Co. S.a.,
National Food Products Company | Nfpc Group,
Finca Oliva 2.0 - Casa Rural,
International Beverage & Filling Industries Llc,
Maaza International Company (L.l.c.),
Riedel,
Masafi Llc.
Infra Foodbrands B.V.'s categories are Food and Beverage Services
Infra Foodbrands B.V.'s founding year is 1991
