Transformation and innovation leader with the proven ability to drive customer-centric decision-making within organizations.
Extensive expertise in market research and analysis, design thinking, systems thinking, identifying opportunities for innovation, conceptual designs, and delivering influential storytelling presentations to the C-suite and cross-functional teams.
13 years of experience in the insurance, CPG, hospitality, nonprofit, and toy and family entertainment sectors.
KEY ACCOMPLISHMENTS
- Directed brand, communications, and marketing strategy for Aflac from 2016 - 2020, supporting a 60% increase in share price after a five-year period of revenue stagnation.
- Built strong, collaborative relationships with Aflac’s executive leadership, marketing, sales, operations, and product development teams.
- Defined Aflac’s brand strategy, refined its positioning, and transformed the way the organization delivers value to its audience: from ‘income replacement’ to ‘coverage for the expenses health insurance doesn’t cover.’
- Built and presented a storytelling presentation to Aflac’s CEO/Chairman, US President, and CMO on American office workers’ perceptions of their financial vulnerabilities, with recommendations grounded in business analytics and insights from subject matter experts on the US healthcare system.
- Led primary research on the impact of ‘surprise medical bills’ on American families and individually presented a 90-minute multimedia deck of research findings and recommendations in the keynote presentation at an all-agency Aflac Leadership summit in NYC.
Company Details
- Address
- Workers’ Perceptions Of Their Financial Vulnerabilities
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Keywords
- Follow.
- Competitors
- PXP, Zumper, Sprinklr, Critical Mass.
Jpmartin Projects Questions
Jpmartin Projects's LinkedIn profile is https://www.linkedin.com/company/jpmartin-projects
Jpmartin Projects's industry is
Advertising Services
Jpmartin Projects's categories are Advertising Services
