Kulfi

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Welcome to Kulfi — where beauty is joyful, colorful, and unapologetically you. Inspired by the vibrancy of South Asian culture, our products are thoughtfully crafted to flatter every skin tone and type. We believe beauty should feel personal, empowering — never prescriptive. No rules, no gatekeeping — just tools to express every version of yourself. From your perfect concealer match to a lip combo that’s all your own, we make creativity effortless and fun. You belong here. This is your permission to play.

Company Details

Employees
55
Address
New York, Us
Email
su****@****uty.com
Industry
Consumer Goods
HQ
New York
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Kulfi Questions

News

Priyanka Ganjoo Of Kulfi Beauty Opened Up About South Asian Representation In The Beauty Industry - BuzzFeed

Priyanka Ganjoo Of Kulfi Beauty Opened Up About South Asian Representation In The Beauty Industry BuzzFeed

Kulfi Beauty comes to the UK and Charlie Le Mindu teams up with Aweng - Dazed

Kulfi Beauty comes to the UK and Charlie Le Mindu teams up with Aweng Dazed

Weekly Drop Watch: Rouje X J.Crew, Dior's New Handbag and New Tower 28 Blushes - fashionista.com

Weekly Drop Watch: Rouje X J.Crew, Dior's New Handbag and New Tower 28 Blushes fashionista.com

“I’ve finally found an eyeliner that doesn’t budge or smudge” - Stylist

“I’ve finally found an eyeliner that doesn’t budge or smudge” Stylist

Kulfi Beauty Is Proud of Its South Asian Roots, Now It’s Coming to the U.K. - WWD

Kulfi Beauty Is Proud of Its South Asian Roots, Now It’s Coming to the U.K. WWD

Say goodbye to panda eyes: Why tubing mascara is the new must-have in your beauty bag - t2ONLINE

Say goodbye to panda eyes: Why tubing mascara is the new must-have in your beauty bag t2ONLINE

Black Friday beauty deals — up to 50% off Charlotte Tilbury, Kiehl's, and more - SFGATE

Black Friday beauty deals — up to 50% off Charlotte Tilbury, Kiehl's, and more SFGATE

I Tested Everything From This Clean Beauty Brand, and Just Wow - Cosmopolitan

I Tested Everything From This Clean Beauty Brand, and Just Wow Cosmopolitan

Kulfi Cosmetics Has Made Its Way To Sephora — Shop Now - Morning Honey

Kulfi Cosmetics Has Made Its Way To Sephora — Shop Now Morning Honey

What Is Kulfi Beauty And Why Is Everyone Buzzing About Them On TikTok? - Brit + Co

What Is Kulfi Beauty And Why Is Everyone Buzzing About Them On TikTok? Brit + Co

Kulfi Beauty’s Founder On Creating A Concealer With South Asian Skin In Mind - The Zoe Report

Kulfi Beauty’s Founder On Creating A Concealer With South Asian Skin In Mind The Zoe Report

Meet Kulfi The Cruelty-Free Makeup Line Celebrating South Asian Beauty - S Magazine

Meet Kulfi The Cruelty-Free Makeup Line Celebrating South Asian Beauty S Magazine

How Kulfi Beauty evolved its marketing strategy - Marketing Brew

How Kulfi Beauty evolved its marketing strategy Marketing Brew

Kulfi Beauty's Long-Awaited Kajal Liners Are a Celebration of South Asian Culture - Allure

Kulfi Beauty's Long-Awaited Kajal Liners Are a Celebration of South Asian Culture Allure

Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement - PYMNTS.com

Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement PYMNTS.com

Kulfi Celebrates South Asian Beauty Year-Round - VegOut

Kulfi Celebrates South Asian Beauty Year-Round VegOut

Behind the Scenes With Clean Cosmetic Label Kulfi Beauty - Treehugger

Behind the Scenes With Clean Cosmetic Label Kulfi Beauty Treehugger

This Editor-Favorite Kajal Eyeliner Is Now at Sephora - Popsugar

This Editor-Favorite Kajal Eyeliner Is Now at Sephora Popsugar

Kulfi Beauty's New Lip Product Is Somehow Both an Oil and a Stain - Allure

Kulfi Beauty's New Lip Product Is Somehow Both an Oil and a Stain Allure

Kulfi Beauty's Next Big Moment Is Here - fashionista.com

Kulfi Beauty's Next Big Moment Is Here fashionista.com

Celebrating South Asian Beauty and Inclusivity Is at the Heart of This Brand - Who What Wear

Celebrating South Asian Beauty and Inclusivity Is at the Heart of This Brand Who What Wear

How Kulfi Puts South Asian Culture and Community at the Heart of Beauty - Hypebae

How Kulfi Puts South Asian Culture and Community at the Heart of Beauty Hypebae

I’ve Tried 5 Brow Gels, and This Oil One Is the Best - New York Magazine

I’ve Tried 5 Brow Gels, and This Oil One Is the Best New York Magazine

Kulfi’s Founder Priyanka Ganjoo on the Five-Minute Makeup Routine She Swears By - theSkimm

Kulfi’s Founder Priyanka Ganjoo on the Five-Minute Makeup Routine She Swears By theSkimm

This Concealer Helps Me Fake 8 Hours of Sleep - Popsugar

This Concealer Helps Me Fake 8 Hours of Sleep Popsugar

Best In Beauty Awards 2024: Makeup - essence.com

Best In Beauty Awards 2024: Makeup essence.com

South Asian Women Rejoice — A Makeup Brand Specifically For Your Skin Tone - The Zoe Report

South Asian Women Rejoice — A Makeup Brand Specifically For Your Skin Tone The Zoe Report

Priyanka Ganjoo Didn't See A Space For South Asian Women In Beauty — So She Created One - Refinery29

Priyanka Ganjoo Didn't See A Space For South Asian Women In Beauty — So She Created One Refinery29

5 POC-Owned Skincare Brands to Support - EUPHORIA. Magazine

5 POC-Owned Skincare Brands to Support EUPHORIA. Magazine

Kulfi Beauty Launches in Sephora Stores Nationwide and Canada - Happi | Household And Personal Products Industry

Kulfi Beauty Launches in Sephora Stores Nationwide and Canada Happi | Household And Personal Products Industry

Kulfi Is Officially Sephora's First South Asian-Owned Makeup Brand - Allure

Kulfi Is Officially Sephora's First South Asian-Owned Makeup Brand Allure

'The best mascara you'll ever try' – testing Kulfi Beauty, the latest cult beauty brand to hit the UK - Cosmopolitan

'The best mascara you'll ever try' – testing Kulfi Beauty, the latest cult beauty brand to hit the UK Cosmopolitan

We Tried Kulfi Beauty’s Rainbow Kajal Eyeliners, and the Colors Are It - glamour.com

We Tried Kulfi Beauty’s Rainbow Kajal Eyeliners, and the Colors Are It glamour.com

Kulfi’s Kajal Eyeliners Are The Best I’ve Ever Used On My Sensitive Eyes - Women's Health

Kulfi’s Kajal Eyeliners Are The Best I’ve Ever Used On My Sensitive Eyes Women's Health

Neon Eyeliner Will Be Everywhere This Fall — Here Are 11 Ways To Wear It - nylon.com

Neon Eyeliner Will Be Everywhere This Fall — Here Are 11 Ways To Wear It nylon.com

Meet Kulfi, the New Makeup Brand Celebrating South Asian Beauty - Vogue

Meet Kulfi, the New Makeup Brand Celebrating South Asian Beauty Vogue

I Found My Ideal Nude and Pink Lipstick Shades From Kulfi Beauty - Popsugar

I Found My Ideal Nude and Pink Lipstick Shades From Kulfi Beauty Popsugar

Kulfi’s Conditioning Brow Gel Gave Me Perfectly Sculpted and Fluffy Brows - Popsugar

Kulfi’s Conditioning Brow Gel Gave Me Perfectly Sculpted and Fluffy Brows Popsugar

Kulfi Is the First South Asian Brand at Sephora & Makes the Creamiest Concealer I’ve Ever Used - StyleCaster

Kulfi Is the First South Asian Brand at Sephora & Makes the Creamiest Concealer I’ve Ever Used StyleCaster

I Never Thought I Could Pull Off Purple Blush Until I Met This Product - Popsugar

I Never Thought I Could Pull Off Purple Blush Until I Met This Product Popsugar

90s Bollywood-inspired Kulfi Beauty is here to celebrate South Asian skin - i-D Magazine

90s Bollywood-inspired Kulfi Beauty is here to celebrate South Asian skin i-D Magazine

Kulfi's Staining Lip Oils Are Long-Lasting, and I Can't Choose a Favorite Shade - Popsugar

Kulfi's Staining Lip Oils Are Long-Lasting, and I Can't Choose a Favorite Shade Popsugar

5 make-up brands by LGBT icons, women of colour that embrace diversity - South China Morning Post

5 make-up brands by LGBT icons, women of colour that embrace diversity South China Morning Post

No Melt Ice Cream! “Kulfi" A Beauty Brand With A Difference - DissDash

No Melt Ice Cream! “Kulfi" A Beauty Brand With A Difference DissDash

Kulfi Beauty Aiming At Global South-Asian Representation - femina.in

Kulfi Beauty Aiming At Global South-Asian Representation femina.in

Kulfi Beauty Is Rooted In Cultural Representation, Diversity & Creative Self Expression - homegrown.co.in

Kulfi Beauty Is Rooted In Cultural Representation, Diversity & Creative Self Expression homegrown.co.in

ELLE Beauty Editors Are Obsessed With These New Beauty Launches - MSN

ELLE Beauty Editors Are Obsessed With These New Beauty Launches MSN

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