L. O'Reilly Pty Ltd

L.O’Reilly Pty Ltd, is a family owned, vertically integrated business, specialising in the exclusive distribution and sale of Radio Controlled Consumer Goods to expert industries within Australia and New Zealand. Based in Adelaide, South Australia, the company was founded in 1975 by father and son Leo and Mike O'Reilly. Over time the workforce has grown to over 25 staff members and the family ethos remains prevalent in the business today. The company has both B2B (O'Reilly Model Products, www.omp.com.au) and B2C (Modelflight RC, www.modelflight.com.au), adopting industry leading e-Commerce strategies to help meet market demands and evolution of our business model in a changing market. More recently diversification has seen a channel of the business open in the commercial Unmanned Aerial Vehicle space ("drones"), MF Aerial, www.mfaerial.com.au.