Less Design

Creation of consistent, strong visual identities through a well-defined proposal, always seeking to develop a personality of its own for each project. The purpose of logos is to leave a “fingerprint” that makes us recognize a brand from miles away. The more unique, more creative and more connected to the brand's goals, the better. It often seems that to achieve all these goals, you need a lot of detail and information in building your brand design. However, Less Design believes that this is not the best way. How many successful brands do you know about the information-filled logo? Now think about the opposite. Achieving a simple result in the construction of logos requires a lot of effort, experimentation and testing. I would say that it has a similarity rather with the concept of deconstruction: I can't simplify something without having done it. It is necessary to make tangible what is necessary, and start to reduce and keep only the first. In John Maeda's book Como ele da simplicity, he quotes the words ELA", which is very interesting and consistent: more accessible and aggregating. Shrink: small and pretentious objects that exceed our expectations, not only surprised, but when one - objects small and pretentious. And then we thought "does that kitchen do all that???" - Hide: A classic example of this technique is the Swiss Army knife, just the tool you need to be exposed. - Add: As we take care of and hide something each It is increasingly necessary to embed in the brand a sense of value that cannot be exposed. It is at this time that service or main: product quality service. It is necessary to announce qualities that cannot be seen immediately, and Marketing is your greatest ally to this moment. Here you will find everything you need for a good positioning of your brand.