Long Dash

Long Dash is a creative consultancy that’s now part of 50,000feet, an independent brand consulting and creative agency with offices in Chicago, New York, and London. Originally founded by The Atlantic, we approach everything with a journalistic mindset. We believe the investigative rigor, relatability, and clear through-lines of a journalistic approach are the key to unlocking business growth and building an enduring brand legacy. Now, as part of 50,000feet, we offer our partners an even broader spectrum of expertise in strategy, design, and experiences. We anchor brands to their core narrative, then design and build the campaigns, products, and experiences that express it. We are always ready to challenge convention—and investigate our own assumptions—to help brands build lasting relationships that transcend any single product, service, or transaction.