Magnetic Data

Magnetic: Driving Advertising Effectiveness With over 25 years of marketing effectiveness experience, Magnetic sits at the forefront of the attention economy. We offer cutting-edge creative and media effectiveness solutions, leveraging over 15 billion human data points and backed by global thought leaders. Our AI-driven data and real-world analytics have delivered significant uplifts for category defining brands across all industry sectors in key global markets. The Magnetic Advantage Unmatched in New Zealand, our omni-channel (TV, VOD, OOH, radio/ audio, Meta, YT, Tiktok, Snap, web, print, POS) solutions increase creative effectiveness and audience attention. We provide detailed, scientific understanding of how creative and media interplay to drive attention, emotion, memory, and action. Our exclusive access to cutting-edge technologies from the US, UK, Europe and Australia give marketers a competitive advantage vs competitors in terms of ROAS. We estimate advertisers could see a 10-15% increase in creative effectiveness, media efficiency, and ROAS by optimizing ad spend.