Magnetic: Driving Advertising Effectiveness
With over 25 years of marketing effectiveness experience, Magnetic sits at the forefront of the attention economy. We offer cutting-edge creative and media effectiveness solutions, leveraging over 15 billion human data points and backed by global thought leaders. Our AI-driven data and real-world analytics have delivered significant uplifts for category defining brands across all industry sectors in key global markets.
The Magnetic Advantage
Unmatched in New Zealand, our omni-channel (TV, VOD, OOH, radio/ audio, Meta, YT, Tiktok, Snap, web, print, POS) solutions increase creative effectiveness and audience attention.
We provide detailed, scientific understanding of how creative and media interplay to drive attention, emotion, memory, and action.
Our exclusive access to cutting-edge technologies from the US, UK, Europe and Australia give marketers a competitive advantage vs competitors in terms of ROAS.
We estimate advertisers could see a 10-15% increase in creative effectiveness, media efficiency, and ROAS by optimizing ad spend.
Company Details
- Founded
- -
- Address
- 22 Stanley Street, Auckland,auk 1010,new Zealand
- Industry
- Technology, Information And Media
- NAICS
-
Information
- Website
- https://www.magneticdata.nz/
- Keywords
- Attention Measurement and Optimisation, Creative testing at scale, Emotional analytics, Attention Media Mix Models, ROAS prediction and forecasting, Audience data expansion and augmentation, Programmatic Custom Attention Bidding and Optimisation, Identification and reduction of adspend wastage, Totally Omni-channel.
- HQ
- Auckland, AUK
Magnetic Data Questions
Magnetic Data's website is https://www.magneticdata.nz/
Magnetic Data's LinkedIn profile is https://nz.linkedin.com/company/magnetic-data
Magnetic Data's industry is
Technology, Information and Media
Magnetic Data's top competitors are
Aggr Data,
Precision Data Ltd,
Dragonfly Data Science,
Aimer Farming,
Wiser With Data,
Core Data Solutions Ltd,
Data Engineering Ltd Nz,
Data 4d,
Onfarm Data,
Data Troop.
Magnetic Data's categories are Technology, Information and Media
Magnetic Data's founding year is 2024
