Malhotra Media company information, Employees & Contact Information

India is a country of contradictions, and nowhere is that more apparent than in our media industry. Despite issues with fake news, a lack of literacy, and a multitude of languages and cultures that could never be homogenised, our media is flourishing. Print distribution is limited by supply, seemingly new TV channels pop up everyday in yet another language, and indigenous OTT players are all the rage. And yet, this is all built on a house of cards. How many of your viewers are loyal to your channel? How many believe, on a fundamental level, that your outlet is necessary to their lives? How many consider your content a vital part of their community discussions? In tech jargon, how high is user engagement and retention rates? Despite the seemingly huge audience numbers, the industry has not changed for 30 years - decades more if you are talking about text-first outlets. It's easy to hit a million viewers in a country of 1.3 billion-plus people. But, it's difficult to be essential to any of them. The basic problem is that not a single major outlet caters to the individual needs of their viewers and readers. Everyone hopes that if you put increasingly generic content out, you will hit that magic 7-digit number that brings in ad revenue. Not us. We believe that our viewers come first. Every piece of content you see has to be tailored for you specifically. It has to make your life better. It has to be in the language you are most comfortable in. It has to be relevant to your cultural cornerstones. It has to be done by people you personally trust and can hold accountable. It has to be by your community, of your community, and for your community.