Market Fusion Analytics

Market Fusion Analytics is a consultancy whose mission is to provide its clients with profitable and sustainable growth strategies. Fusing our holistic analytical platform with many years of business experience, we help our clients improve their return on marketing investment while ensuring long-term corporate portfolio health. We believe that a company’s implementation of our analytical platform will fuel future corporate growth and drive shareholder value. We work with Fortune 100 companies and have a proven success record in helping our clients to turn around their business performance. Since its inception in 1999, MFA has led the adoption and implementation of metrics that evaluate efficiency of business investment across the entire enterprise. We elevated the industry focus from brand level ROI’s to corporate portfolio ROI’s, paving the way for portfolio investment optimization. Our Growth Drivers (GD™) application is a holistic analytical platform that links category laws, corporate portfolio and brand growth drivers, planning and equity tracking into a cohesive measurement ecosystem derived from behavioral analysis. This ecosystem utilizes a comprehensive data warehouse, leverages proprietary analytical tools and yields a consistent set of metrics with the ability to assess the past and predict the future. While our platform, thought leadership and software tools are at the heart of what we do, our approach is equally important at driving adoption and implementation. Our team has extensive and diverse industry experiences with tenures in corporate, media, advertising research, finance, and technology areas. Our reputation for integrity in providing a fair assessment of business investment, our ability to offer a perspective that is different from an established point of view, and our commitment to serve “24/7” in an advisory role has been key in maintaining long-standing engagements with our clients.