Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Editors
Editors-in-Chief:
Aparna Labroo
Northwestern University, IL, USA
Natalie Mizik
University of Washington, WA, USA
Russell Winer
New York University, NY, USA
Company Details
- Employees
- 1
- Address
- New York, Us
- Industry
- Education Administration Programs
- NAICS
-
Administration of Education Programs
- Keywords
- marketing, academic journal, publishing, research.
- HQ
- New York
Marketing Letters Questions
Marketing Letters's website is https://www.springer.com/journal/11002
Marketing Letters's LinkedIn profile is https://www.linkedin.com/company/marketingletters
Marketing Letters has
1 employees.
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employees at Marketing Letters.
Marketing Letters's industry is
Education Administration Programs
Marketing Letters's categories are Education Administration Programs
