Mavi

Mavi, incorporated in 1991 in Istanbul, is recognized as a highly successful global lifestyle brand, rooted in 33 years of denim expertise. The company has been publicly traded since 2017 and has a presence in 34 countries, including Türkiye, USA, Canada, Germany, and Russia, selling its products through approximately ~4,000 points, including 485 Mavi shops, wholesalers, and online channels. Mavi, recognized as a trusted brand with high quality and right price positioning, is established in the apparel market between the high-end and premium segments. Perfect Fit philosophy guides Mavi in designing jeans that perfectly fit its customers’ lifestyles, body types, and quality expectations. Mavi ranks among the world’s leading premium denim brands and stands apart as the preferred lifestyle brand across female and male consumer segments. The loyalty program Kartuş, recognized as Türkiye’s best-in-class with ~10 million members, serves as a key tool for Mavi to analyze and leverage customer data. Mavi has a unique brand position with fashion-savvy young adults and continues to gain 1.5 million new customers in a year with its vision of creating the Happiest Mavi Customers. As part of its All Blue strategy, Mavi continues to integrate sustainability into its corporate culture, vision, products, and growth targets. In early 2025, Time and Statista announced that Mavi has been ranked as the world’s 8th best company in sustainable growth and the 1st in the apparel category. A global team of 5,872 employees, whose hearts beat with denim, work passionately to develop the world’s best and most innovative jeans, driving Mavi to the future on a path focused on people, planet, denim, and community.