Maxifier

Maximize revenues and reduce cost. Increase profit from digital advertising with machine learning and transparency. The Maxifier software platform helps media companies and telcos (‘publishers’) maximize digital advertising revenues, while reducing cost through automation. Instantly available through Software-as-a-Service. Maxifier delivers total performance optimization to enable premium publishers and media companies to unlock and maximize the value of their inventory. Supporting a publisher’s premium inventory and the buy-side, Maxifier’s technology suite helps increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins. Maxifier encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered in a single interface. From measuring and optimizing campaign performance, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, Norway, the Netherlands, Argentina and Russia, Maxifier analyses 385 billion impressions annually to optimize over 44,000 campaigns for leading publishers and media companies including Forbes, Dow Jones, Bauer Media and Xaxis.