Media Sales Coaching

Created presentation platform for Reputation Management, monitoring client’s digital footprint and providing recommended next steps to improve position with competitors. Analyzed hundreds of online profiles to gather a database of competitive prospects. Guided the relaunch of Online Ticketing platform providing entry to Concerts, Festivals, Plays, Seminars, Classes, Workshops, and Enrollment platform. Successful infrastructure for large indoor/outdoor concerts, festivals, club shows, and events ticketing thousands of attendees. The launch of OTT platform. Addressable Video Ad targeting for streaming services like Sling, Roku, Hulu, & Amazon Prime providing targetted video ad access for clients. Introduction of Conquest Ad Lift program. Defines Target zones to geofence, serves digital display ads for up to 30 days after, and reports if they visit clients conversion zone (business) after they have been served ads quantifying lift. Email leads generated for clients through use of Second Street Contests, Quiz’s, Sweepstakes, Ballots, and data generation questions. Extension of core media audiences to include targeted Facebook subscribers in tactic defined campaigns generating leads, engagement, and click-through rates of 0.40% to 1.85%. Over 1 million ad impressions delivered for 2018 10-Event calendar with a combined media value of over $500,000 from print, online, email, billboard, and social channels. Partnership with Spotify to target audiences with audio and digital display advertising through segmentation provided by audio analytics. Grew website audience by over 140,000 unique visitors to 348,000 per month through Social posts, Contesting, Facebook Live, and Print and Online display ads. Average click-through rate is 0.36%. Oversee consultative Customer Needs Analysis profiles resulting in proposals, annual agreements, and renewal/upsell opportunities. Like to get more information or schedule a call to see if our services are a fit? Message me.