MXM (Media Cross Media)

About Event & Education Series that dissects the convergence of Mobile and All Media (Radio, Interactive, OOH, Television, Print, Social) Launched in October 2010 with the simple mission to create a focused unique event series to educate and present the best cases, concepts and strategies for incorporating and combining mobile marketing/advertising with the different channels of Media; Radio, Interactive, OOH, TV, Print, Social. Today many marketers are embracing mobile, but with a strategy solely as a separate channel. ”Lets create an App? or We need a mobile site?” This is how many marketers begin to look at mobile without contemplating the big picture issues such as consolidated CRM, cross-channel eCommerce, ubiquitous access for the digital subscriber and an integrated media production, campaign and strategy in order to best monetize and build overall ROI. We set-out with the vision for Marketers and Publishers to find the best creative ways to leverage all channels together with mobile in order for them to best build a consistent cross-media strategy for their target audience. This series is specifically designed for Publishers, Brand Marketers, Agency Media Buyers, Account Managers, Strategists and Creative Leads to network, share ideas and learn new methods for enhancing and executing on existing marketing programs to create the best ROI through efficient audience engagement practices and CRM, media buying, application development , eCommerce, content creation and delivery and publishing cross-media…… hence the name Media-Cross-Media The inaugural Event was held on Oct 12th and 13th, 2010 had 120+ participants from the Brand, Publishing, Mobile and New Media Interactive Community. There was a mobile marketing training session with 30 registered traditional media marketers that were excited to learn not only about mobile m