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We are the behavioural planning agency. We produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. We uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that we deliver authentic, creative and effective media solutions.
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Serviceplan Group named Independent Agency Network of the Year by Ad Age - House of Communication

Serviceplan Group named Independent Agency Network of the Year by Ad Age House of Communication

Mediaplus | Mediaplus Group Wins Burger King® Germany Media Account - House of Communication

Mediaplus | Mediaplus Group Wins Burger King® Germany Media Account House of Communication

Navigating the perfect storm - House of Communication

Navigating the perfect storm House of Communication

"Together We Are Unlimited": Innovation Day 2025 focuses on the power of collaboration - House of Communication

"Together We Are Unlimited": Innovation Day 2025 focuses on the power of collaboration House of Communication

"Together We Are Unlimited": Innovation Day 2025 focuses on the power of collaboration - House of Communication

"Together We Are Unlimited": Innovation Day 2025 focuses on the power of collaboration House of Communication

Plan.Net | Christian Schmitz appointed CEO of Plan.Net Group and member of the Serviceplan Group Board - House of Communication

Plan.Net | Christian Schmitz appointed CEO of Plan.Net Group and member of the Serviceplan Group Board House of Communication

Serviceplan Group Named Independent Network and Independent Agency of the Year at Cannes Lions 2025 - House of Communication

Serviceplan Group Named Independent Network and Independent Agency of the Year at Cannes Lions 2025 House of Communication

„Bitte“ let‘s celebrate, what brings us together​ - House of Communication

„Bitte“ let‘s celebrate, what brings us together​ House of Communication

Plan.Net brings Hemtex to Germany - House of Communication

Plan.Net brings Hemtex to Germany House of Communication

Heinz and Serviceplan Cologne present hilariously relatable campaign - House of Communication

Heinz and Serviceplan Cologne present hilariously relatable campaign House of Communication

2025 Marketing Trends: AI Meets Human Creativity - The Future of Personalised Marketing and Emotional Engagement - House of Communication

2025 Marketing Trends: AI Meets Human Creativity - The Future of Personalised Marketing and Emotional Engagement House of Communication

How YouTube’s Emergence Challenges (and Complements) Linear TV - House of Communication

How YouTube’s Emergence Challenges (and Complements) Linear TV House of Communication

The power of nostalgia - House of Communication

The power of nostalgia House of Communication

CEOs as the Essential Key to Corporate Positioning - House of Communication

CEOs as the Essential Key to Corporate Positioning House of Communication

What about the legal certainty of AI? - House of Communication

What about the legal certainty of AI? House of Communication

Eva Simone Lihotzky – General Manager, Serviceplan AI Lab in Munich - House of Communication

Eva Simone Lihotzky – General Manager, Serviceplan AI Lab in Munich House of Communication

Do Companies Have a Duty? - House of Communication

Do Companies Have a Duty? House of Communication

The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking - House of Communication

The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking House of Communication

Mediaplus Netherlands wins Tony Chocolonely - House of Communication

Mediaplus Netherlands wins Tony Chocolonely House of Communication

Introducing Masumi: Unlocking the AI Agent Economy - House of Communication

Introducing Masumi: Unlocking the AI Agent Economy House of Communication

20220127_MediaplusGroup_NewBoard - House of Communication

20220127_MediaplusGroup_NewBoard House of Communication

Serviceplan Group | Top international speakers share ideas and perspectives on “Together We Are Unlimited" - House of Communication

Serviceplan Group | Top international speakers share ideas and perspectives on “Together We Are Unlimited" House of Communication

Serviceplan Group Grows and Innovates through Creativity, AI, and Further International Expansion - House of Communication

Serviceplan Group Grows and Innovates through Creativity, AI, and Further International Expansion House of Communication

Total Media Group Rebrands to Mediaplus UK - House of Communication

Total Media Group Rebrands to Mediaplus UK House of Communication

Serviceplan Group and GWI partner to make real consumer data available on Sōkosumi - House of Communication

Serviceplan Group and GWI partner to make real consumer data available on Sōkosumi House of Communication

Introducing Annabelle Klop - House of Communication

Introducing Annabelle Klop House of Communication

Mediaplus | Mediaplus Group wins international media account for the GORE-TEX Brand - House of Communication

Mediaplus | Mediaplus Group wins international media account for the GORE-TEX Brand House of Communication

Sebastian Bayer is the new CEO of the House of Communication Vienna - House of Communication

Sebastian Bayer is the new CEO of the House of Communication Vienna House of Communication

Why The Client Is No Longer King - House of Communication

Why The Client Is No Longer King House of Communication

250203 Serviceplan Suisse | Swisscom «We are Family» - House of Communication

250203 Serviceplan Suisse | Swisscom «We are Family» House of Communication

Zentralrat der Juden - #StopRepeatingStories - House of Communication

Zentralrat der Juden - #StopRepeatingStories House of Communication

How brands can use AI Avatars to transform their video content - House of Communication

How brands can use AI Avatars to transform their video content House of Communication

Vincent Schmidlin joins Serviceplan - House of Communication

Vincent Schmidlin joins Serviceplan House of Communication

20230210_CandA_Account - House of Communication

20230210_CandA_Account House of Communication

Markus Noder is appointed a Managing Director of the Serviceplan Group holding - House of Communication

Markus Noder is appointed a Managing Director of the Serviceplan Group holding House of Communication

The recently created Plan.Net Americas completes the integrated offering of House of Communication Americas. - House of Communication

The recently created Plan.Net Americas completes the integrated offering of House of Communication Americas. House of Communication

AC Milan - Her Name In The Game - House of Communication

AC Milan - Her Name In The Game House of Communication

The WhatsApp Ad Gamble: Big Opportunity, Bigger Risk for Brands - House of Communication

The WhatsApp Ad Gamble: Big Opportunity, Bigger Risk for Brands House of Communication

Serviceplan Munich Named Creative and Communications Agency for Melissa & Doug in Europe - House of Communication

Serviceplan Munich Named Creative and Communications Agency for Melissa & Doug in Europe House of Communication

Jameel Motorsport: The Playable Takeover - House of Communication

Jameel Motorsport: The Playable Takeover House of Communication

Markus Noder is appointed a Managing Director of the Serviceplan Group holding - House of Communication

Markus Noder is appointed a Managing Director of the Serviceplan Group holding House of Communication

The Serviceplan Group is on the move - House of Communication

The Serviceplan Group is on the move House of Communication

Bettina Prange appointed COO of Serviceplan Hamburg - House of Communication

Bettina Prange appointed COO of Serviceplan Hamburg House of Communication

20211028_Christian Schmitz Head of Plan.Net International - House of Communication

20211028_Christian Schmitz Head of Plan.Net International House of Communication

The Evolution of Social Media - House of Communication

The Evolution of Social Media House of Communication

Serviceplan Group | Cannes Lions 2022 - House of Communication

Serviceplan Group | Cannes Lions 2022 House of Communication

20230111_Zwischenholding_Noder - House of Communication

20230111_Zwischenholding_Noder House of Communication

Pasta Armando launches the new commercial with brand ambassador Chef Alessandro Borghese. - House of Communication

Pasta Armando launches the new commercial with brand ambassador Chef Alessandro Borghese. House of Communication

Mediaplus | Realtime Launch - House of Communication

Mediaplus | Realtime Launch House of Communication

Mediaplus International: Phil Cowdell appointed new CEO in New York - House of Communication

Mediaplus International: Phil Cowdell appointed new CEO in New York House of Communication

The Marcom Engine helps BMW dealers with Salon Conditions - House of Communication

The Marcom Engine helps BMW dealers with Salon Conditions House of Communication

Natalie Shardan appointed SPME's new General Manager - House of Communication

Natalie Shardan appointed SPME's new General Manager House of Communication

The way ahead for Integrated Marketing Communication and its influence on Consumer Behaviour - House of Communication

The way ahead for Integrated Marketing Communication and its influence on Consumer Behaviour House of Communication

Brad Pitt is the new face of De’Longhi. - House of Communication

Brad Pitt is the new face of De’Longhi. House of Communication

The Marcom Engine powers BMW's electric range campaign - House of Communication

The Marcom Engine powers BMW's electric range campaign House of Communication

20230223 PlanNet TechNest - House of Communication

20230223 PlanNet TechNest House of Communication

ZDF - The swarm is coming - House of Communication

ZDF - The swarm is coming House of Communication

Unlocking Brand Power: IQ, EQ & NQ - House of Communication

Unlocking Brand Power: IQ, EQ & NQ House of Communication

Golden Goose Midstar Meta - House of Communication

Golden Goose Midstar Meta House of Communication

House of Communication Brussels (Serviceplan Group) welcomes a lot of new talent, and it’s only the beginning! - House of Communication

House of Communication Brussels (Serviceplan Group) welcomes a lot of new talent, and it’s only the beginning! House of Communication

Christian Schmitz Appointed Head of Plan.Net International - House of Communication

Christian Schmitz Appointed Head of Plan.Net International House of Communication

Cannes Lions: Serviceplan Group receives 11 Lions at the 70th International Festival of Creativity - House of Communication

Cannes Lions: Serviceplan Group receives 11 Lions at the 70th International Festival of Creativity House of Communication

The Emojis® are back in the spotlight with ALDI and Serviceplan - House of Communication

The Emojis® are back in the spotlight with ALDI and Serviceplan House of Communication

MediaWorld Let's Go - House of Communication

MediaWorld Let's Go House of Communication

Valsoia Launches New Integrated Campaign Created by Serviceplan Italia and Produced by Filmmaster - House of Communication

Valsoia Launches New Integrated Campaign Created by Serviceplan Italia and Produced by Filmmaster House of Communication

Wien Nord Serviceplan | ASFINAG - "Choose your Career" - House of Communication

Wien Nord Serviceplan | ASFINAG - "Choose your Career" House of Communication

Serviceplan Group is pleased to announce the arrival of its new HR manager Caroline Amlacher - House of Communication

Serviceplan Group is pleased to announce the arrival of its new HR manager Caroline Amlacher House of Communication

Willkommen bei Serviceplan - House of Communication

Willkommen bei Serviceplan House of Communication

Serviceplan gründet für O2/Telefónica Deutschland „Serviceplan Bubble“ - House of Communication

Serviceplan gründet für O2/Telefónica Deutschland „Serviceplan Bubble“ House of Communication

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